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旅游学概论 
定 价：59.8 元
9 7 2 8 1 7 5 5 0 7 1 7 3
本教材由十章组成，分别从旅游业发展的时间维度(旅游发展史)、客体(旅游吸引物)、供给方(旅游业)、需求方(旅游市场)、供需互动(旅游体验)、管理方(政府与旅游组织)、旅游赋能乡村振兴、新质生产力驱动下的旅游发展以及旅游活动带来的影响等角度展开介绍，目的是为从事旅游研究的人士提供较为系统的旅游学相关理论与实践参考。每个章节特别设计了教学目标与要求、内容导览结构图、章节主题学前案例导入，以及学后案例分析等板块。本教材希望通过这些设计引导学习者更加高效地理解知识、掌握知识，提升利用理论分析、指导旅游业运营管理实践的能力。
This textbook consists of ten chapters, which respectively introduces the time dimension of tourism development (tourism development history), objectivity (tourism attractions), the supply (tourism industry), the demand (tourist markets), the tourism supply？demand interaction (tourism experience), the management (government and tourism organizations), tourism empowering rural revitalization, tourism development driven by new quality productive forces and the impact of tourism activities，to provide a systematic theoretical and practical reference for those interested in tourism studies. Each chapter has specially designed items such as teaching objectives and requirements, a content guide structure diagram, case studies in the beginning and at the end of each chapter. Hopefully, our efforts could enable learners to understand and master knowledge more efficiently, and help enhance their ability to put theory into practice in the field of tourism studies and industry operation.
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